… CEO Jeff Weiner upped the company’s long-term sex appeal with this statement: “One of the things that we’re increasingly focused on in 2013 is going to be the opportunity to support content marketing.”
Wait, what? What’s sexy about content marketing, you ask? Money — and potentially lots of it.
Here’s what happening: LinkedIn is ready to put on its big boy suit and become more than a second-tier social network where you go to add and maintain connections. Instead, LinkedIn wants to take its best assets — you, your 200 million peers, and the 2.4 million companies using the service — and connect them through one big knowledge exchange. Full CNET article