Clayton F. Ruebensaal, vice president of global brand management and design at American Express, pointed to the UAE’s Dubai as an ethnically inclusive city and an example of strong nation branding in the Gulf.
Ruebensaal called Dubai “a successful model of the knowledge economy,” citing its many special economic zones — for example the Dubai Internet City, Dubai Media City, and Dubai Design District — that have attracted foreign investors. “Sheikh Mohammed [bin Rashid Al Maktoum, the emir of Dubai] … made a big bet on creativity and sustainable global growth,” he said.
“Sheikh Mohammed [bin Rashid Al Maktoum, the emir of Dubai] … made a big bet on creativity and sustainable global growth,” –Clayton Ruebensaal
Ruebensaal noted that there is a need to “let more people know about the generosity” of the Gulf region and also about the business opportunities: “It’s quite clear that this is an economically welcoming, vibrant environment where … [one] can make a lot of money and create something exciting.” He compared the atmosphere to that of Silicon Valley. Full post